When Simmons Mattress Company moved there corporate offices to a new location, they wanted their new home to represent the strong corporate culture they had in place. The story was told using dimensional signage and compelling images. I helped develop the "CHOICES" acronym which became the basis for each of the graphics throughout the building. The entire company took part in a team-building retreat which was a very powerful tool in shaping its culture. Trust falls, telephone pole climbs and heartfelt, honest communication. These experiences were captured in still images and displayed throughout the space.
